Undo This Mess

UNDO This Mess was developed as a sustainable challenger brand in the competitive laundry category. I led the creative development from concept to launch, creating the visual identity, packaging, and supporting marketing assets.

Built around biodegradable, plant-based formulations and recycled packaging, the brand required a clear and compelling visual story. I translated these values into a bold, engaging brand experience that positioned UNDO This Mess as a credible and distinctive alternative in the market.

As the sole designer, I was responsible for all creative touch points, ensuring consistency across packaging, communications, and brand assets while driving strong brand recognition with environmentally conscious consumers.