Superboost

Employed by Mind Control as a Freelance Packaging Designer for this project, I helped lead the transformation of Superboost into a bold, high-performance hydration brand.

Owned by athletes and built to dominate, Superboost had the product strength, performance credibility, and challenger mindset to take on the big corporations — but its identity felt more like a niche wellness brand than the future of hydration. Working with the team at Mind Control, I contributed to reimagining the brand’s visual presence, developing a powerful new look and shelf-stopping packaging designed to sell hard, command attention, and stand tall in a fiercely competitive category.