Superboost

Working as a freelance Packaging Designer, I led the repositioning of Superboost into a bold, high-performance sports hydration brand.

Owned by athletes and built with a challenger mindset, Superboost had strong product credibility but its existing identity lacked the impact needed to compete in a crowded category. I worked closely with the team to reimagine the brand’s visual direction, developing a more confident, performance-led packaging system designed to stand out on shelf and communicate strength, energy, and innovation.

Through strategic design and strong visual storytelling, I transformed Superboost into a more distinctive and commercially focused brand built to compete with major players in the hydration space.