My Soda Australia

I developed My Soda Australia into a distinctive, sustainability-focused hair and body care brand built around cruelty-free, plant-based formulations and an innovative refill system that reduces plastic waste by up to 85%.

I led the creative development across packaging, point of sale, advertising, digital content, and marketing communications, ensuring a consistent and engaging brand experience across all touch points.

Through strategic design and strong brand storytelling, I helped establish My Soda as a trusted brand with
environmentally conscious consumers.