BarNone

Working as a freelance Packaging Designer, I led the relaunch of Bar None, helping transform a high-quality product into a bold, attention-grabbing brand.

The bars themselves were vibrant, fresh, and genuinely delicious, but the existing identity didn't fully communicate their quality or appeal. I worked with the team to develop a more distinctive and expressive visual direction, creating packaging that better reflected the energy, freshness, and integrity of the product inside.

Bar None produces cold-pressed fruit and vegetable bars made from real, fresh ingredients with no preservatives or artificial additives, delivering a nutrient-dense snack that tastes closer to fresh juice than a traditional bar. My role focused on translating this product truth into a clear, confident, and standout shelf presence.