BarNone

Employed by Mind Control as a Freelance Packaging Designer for this project, I worked on the relaunch of Bar None — transforming a great product into a brand that truly commands attention.

The bars were undeniably good — vibrant, fresh, genuinely delicious — but the identity wasn’t telling that story strongly enough. Working with the team at Mind Control, I helped craft a bold new visual direction and iconic packaging that finally reflects the energy and integrity of what’s inside.

Bar None produces cold-pressed veggie and fruit bars made from real, fresh ingredients — free from preservatives and artificial additives, relying solely on natural sweetness. Nutrient-dense and satisfying, they deliver sustained fullness and clean energy, tasting more like fresh juice than a typical snack bar.

Now the outside works just as hard as the inside — a confident brand built for growth.