Gymbod

Employed by Mind Control as a Freelance Packaging Designer for this project, I worked on refreshing and elevating the Gym Bod range to strengthen its shelf presence and brand impact.

Gym Bod exists to help Australians make food choices they can feel proud of — without ever sacrificing flavour, texture, or nutrition. The brand reimagines favourite childhood sweet treats into better-for-you desserts that deliver on taste while supporting a healthier lifestyle.

Because improving your diet doesn’t have to be complicated. Sometimes, it’s as simple as swapping traditionally nutrient-poor foods for smarter alternatives. Each small decision creates a powerful compound effect — nudging consumers closer to a healthier, stronger version of themselves.

Through a bold packaging refresh developed in collaboration with the team at Mind Control, the range was elevated to better communicate its benefits: high in protein, ultra-low in sugar, and unapologetically delicious. By amplifying appetite appeal, enhancing clarity, and refining the visual hierarchy, the new look allows Gym Bod to confidently own its space in a crowded category.

The result is a brand that looks as good as it tastes — bold, clean, and irresistibly delicious.