Future Swirl

Future Swirl is an animal-free frozen dessert brand on a mission to make climate-positive food irresistible — and mainstream. Launching with oat milk soft serve and ice cream made from Australian-grown oats, the brand blends next-generation ingredients with crave-worthy flavour and mass appeal.

The brand and packaging redesign needed to do more than just stand out in the freezer aisle — it had to transport you. Bold, playful, and unapologetically eye-catching, the new look taps into the founders’ love of retro-futurism, drawing inspiration from the optimistic, space-age world of The Jetsons. The result is a brand that feels futuristic yet familiar, deliciously nostalgic yet unmistakably forward-thinking.