Cove Cleaning

In 2020, Cove was launched and I led the creative development of its sustainable packaging system, shaping both the brand identity and packaging design with a focus on reducing environmental impact. The solution combined reusable aluminium bottles with refill pouches designed to reduce plastic waste by up to 80%, balancing sustainability with strong shelf presence and usability.

In 2026, I refreshed the packaging to improve clarity and impact while retaining existing brand equity.

The project was awarded Gold at the 2021 PIDA Australasian Packaging Innovation & Design Awards for its innovation in sustainable packaging design.